This is a LookBook publication created from the photographs taken of the screen printed t-shirt. Posting this publication online would, in theory, bring more traffic to the website, and result in more customers. It could also be printed out and given out for free at places like Colours May Vary and Village Book Store in Leeds. The colour scheme and use of block colour is consistent to both the packaging and the website. The black and white images aim to keep the publication looking consitent and classy, whereas the colour aims to keep the excitement and entice the viewer.